Mad
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Mad
Mad
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Mad

Strategy Consulting + Luxury Industry

Partners

since November 2023

Partners

since November 2023

About the business

Founded in 2009 by Delphine Vitry and Jean Révis, MAD is a leading strategy consulting firm dedicated to the luxury industry.

The firm employs +60 consultants from +8 nationalities, located in Paris and China, and provides unique expertise to address Brand, Product Offering, Distribution, and Talent issues for all major global luxury product and high-end experiential groups.

About the business

Founded in 2009 by Delphine Vitry and Jean Révis, MAD is a leading strategy consulting firm dedicated to the luxury industry.

The firm employs +60 consultants from +8 nationalities, located in Paris and China, and provides unique expertise to address Brand, Product Offering, Distribution, and Talent issues for all major global luxury product and high-end experiential groups.

WHAT WE ARE ACHIEVING TOGETHER

Activa’s goal, alongside the founders, is to further accelerate MAD’s development in new adjacent markets (offering, international) while bringing its expertise in primary operations and external growth.

WHAT WE ARE ACHIEVING TOGETHER

Activa’s goal, alongside the founders, is to further accelerate MAD’s development in new adjacent markets (offering, international) while bringing its expertise in primary operations and external growth.

Location

Paris (75), France

Management

Delphine Vitry + Jean Révis, Founders

Investment type

Primary MBO

Turnover at entry

~€15M

We are accountable for delivering sustainable growth

We are accountable for delivering sustainable growth

We are accountable for delivering sustainable growth